Rebranding for a Melbourne-based copywriting studio, Chewy.

The brand was designed to attract like-minded creatives and clients. The typeface ‘Recoleta’ formed a foundation for the logotype ‘Chewy’. Typography that’s brave, bold and friendly — communicating the brand values perfectly. The simple, gamified website demonstrates the studio’s playful nature and clever use of words. Traditional letterpress-printed business cards also reflect Chewy’s love of craft and design.

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